Word: pitchs
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...force behind both trends is an ingenious plug-in called Auto-Tune, a downloadable studio trick that can take a vocal and instantly nudge it onto the proper note or move it to the correct pitch. It's like Photoshop for the human voice. Auto-Tune doesn't make it possible for just anyone to sing like a pro, but used as its creator intended, it can transform a wavering performance into something technically flawless. "Right now, if you listen to pop, everything is in perfect pitch, perfect time and perfect tune," says producer Rick Rubin. "That's how ubiquitous...
...behind an electric fan, that's Auto-Tune--but it's not the way Hildebrand meant it to be used. The program's retune speed, which adjusts the singer's voice, can be set from zero to 400. "If you set it to 10, that means that the output pitch will get halfway to the target pitch in 10 milliseconds," says Hildebrand. "But if you let that parameter go to zero, it finds the nearest note and changes the output pitch instantaneously"--eliminating the natural transition between notes and making the singer sound jumpy and automated. "I never figured anyone...
...Tools, a program that lets musicians and engineers record into a computer and map out songs on a visual grid. You can cut at one point on the grid and paste at another, just as in word-processing, but making sure the cuts match up requires the even pitch that Auto-Tune provides. "It usually ends up just like plastic surgery," says a Grammy-winning recording engineer. "You haul out Auto-Tune to make one thing better, but then it's very hard to resist the temptation to spruce up the whole vocal, give everything a little nip-tuck." Like...
...worries that the safety net of Auto-Tune is making singers lazy. "Sometimes a singer will do lots of takes when they're recording a song, and you really can hear the emotional difference when someone does a great performance vs. an average one," says Rubin. "If you're pitch-correcting, you might not bother to make the effort. You might just get it done and put it through the machine so it's all in tune." Rubin has taken to having an ethical conversation before each new recording session. "I encourage artists to embrace a natural process," he says...
...listeners have always been fairly indulgent about performers' ethics. It's hits that matter, and the average person listening to just one pop song on the radio will have a hard time hearing Auto-Tune's impact; it's effectively deceptive. But when track after track has perfect pitch, the songs are harder to differentiate from one another--which explains why pop is in a pretty serious lull at the moment. It also changes the way we hear unaffected voices. "The other day, someone was talking about how Aretha Franklin at the Inauguration was a bit pitchy," says Anderson...