Word: pitchwoman
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DIED. BETTY FURNESS, 78, actress and pioneering TV consumer reporter; of stomach cancer; in New York City. Though she had been the popular pitchwoman for Westinghouse refrigerators in the '50s, Furness won praise from the likes of Ralph Nader for her work as Lyndon Johnson's special assistant for consumer affairs. From 1976 to 1992 she was the regular consumer advocate on NBC's Today show...
DIVORCED. Anita Bryant, 40, singer and Florida orange juice pitchwoman, who crusaded against homosexuals' civil rights and decried "disintegration of the American family"; and Bob Green, onetime disc jockey and her former manager; after 20 years of marriage, four children; in Miami. Bryant has the children, aged 10 to 16. "I failed as a wife," says she. "I don't want to fail as a mother...
SEEKING DIVORCE. Jacqueline Carlin, 28, television guest actress (Kojak) and pitchwoman (Palmolive); from Cornelius ("Chevy") Chase, 34, comedy writer and actor who rose to fame with his pratfalls on NBC's Saturday Night Live; after 16 months of marriage, no children; in Los Angeles...
Most of the ads, though, seem to be aimed at the prom set. Lavoris' pitchwoman is "Fran," a hip Ann Landers-type columnist, fielding readers' problems. Her inevitable solution: "Use Lavoris, lover boy. You'll sweeten up those sour dates." How did she guess? "Don't think your dear old Aunt Fran doesn't know which way the wind blows." Colgate 100 has similar advice to the breathlorn. The date is over, and Tom is depositing Betty at her door. She melts into a coy pucker only to be offered [gasp!] a handshake...