Word: pitchwoman
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Dates: during 1966-1966
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Most of the ads, though, seem to be aimed at the prom set. Lavoris' pitchwoman is "Fran," a hip Ann Landers-type columnist, fielding readers' problems. Her inevitable solution: "Use Lavoris, lover boy. You'll sweeten up those sour dates." How did she guess? "Don't think your dear old Aunt Fran doesn't know which way the wind blows." Colgate 100 has similar advice to the breathlorn. The date is over, and Tom is depositing Betty at her door. She melts into a coy pucker only to be offered [gasp!] a handshake...