Word: pittsburgh
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Nobody owns a town the way Ben Roethlisberger, the rookie quarterback for the Steelers, owns Pittsburgh, Pa. Not Bill Ford in Detroit. Not Steve Wynn in Las Vegas. Not even Broadway Joe Namath in New York City during his glory years. So when Roethlisberger, who shattered an NFL record by winning the first 13 starts of his career, looks to unwind, he can command a choice table at any upscale joint along Pittsburgh's revitalized Strip. But most Monday nights he and a few friends hold court at Jack's, a dive on the city's South Side, where...
...still engulfs the Steelers. At 6 ft. 5 in. and 241 lbs., the quarterback, 22, is built like a linebacker, or millworker, and fits in with the patrons at Jack's. Veteran running back Jerome Bettis took a $3.5 million pay cut so he could finish his career in Pittsburgh. And at a time when teams are bought and sold like ingots and coaches are fired at the drop of a pass, Steelers chairman Dan Rooney--whose father Art founded the team in 1933 and whose son Art II is team president--gave Steelers coach Bill Cowher a contract extension...
That stability is paying off. Despite injuries to several top players, Pittsburgh, at 14-1, entered the last weekend of the regular season with the best record in the NFL. Assured of home-field advantage throughout the AFC play-offs, the Steelers have their best shot at a Super Bowl title since the Steel Curtain era of the '70s. "This team has grown up this season, meeting every challenge every single week," says former Philadelphia Eagles quarterback Ron Jaworski, now an ESPN analyst. "Pittsburgh is the best team in football, without a doubt...
...contact with reality. I mean, the program that they put together is a joke." Players are tested once during the season. First-time offenders are placed in treatment programs but not sanctioned. Former major league catcher Don Slaught, who played from 1982 to 1997 and with Bonds in Pittsburgh from 1990 through 1992, insists that even in the '90s it was common knowledge in locker rooms that steroid use was rampant. "But there was no animosity," he says of the relationships among those who cheated and those who didn't. "Some guys chose to do it; some guys didn...
...plans to expand the program to women in all 31 of its cities in the next two years. Baltimore, New Orleans, New York City, Miami and Pittsburgh are set for 2005. Will the lessons take hold and actually bring a significant number of women into the ranks? Some are skeptical. "It ain't going to happen," says Carol White, the only woman ever to coach Division I college football. "They would have to change society first," says White, an assistant at Georgia Tech in the late 1980s. "It's not an antiwoman thing. Most women just...