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Word: pivoting (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...after Bradley was duly buried, did Gore not do what candidates are all taught in Poli Sci 101 and pivot back to the center for the general election? Partly because his base was still wobbling; he kept stalling at about 80 percent of registered Democrats, even as Republicans were more than 90 percent stapled to Bush by summer. Gore, a free trader, had only 45 percent of union households in June; Ralph Nader was attracting enough lefties and anti-globalists and environmentalists to tip states like Wisconsin and Oregon into Bush's column. Gore's advisers argued that they would...

Author: /time Magazine | Title: Bush and Gore: Two Men, Two Visions | 10/28/2000 | See Source »

...Gore finally comes back to touting the economy when he gets asked about keeping promises. And he does a nice pivot on Bush about breaking promises...

Author: /time Magazine | Title: Bush vs. Gore III: A Round-by-Round Analysis | 10/11/2000 | See Source »

...character. In addition to the sarcastic ad about Gore's Buddhist temple fund raiser, they plan to roll out the "no controlling legal authority" press conference and Gore's defense of Clinton as "one of our greatest Presidents" on the day of his impeachment. The ads will then pivot to something Gore is promising now, so that the message will be, If you couldn't trust Gore to tell the truth then, why should you trust him on his policy proposals? Ads comparing Gore's record and rhetoric on education have been filmed; in one, a high school graduate...

Author: /time Magazine | Title: Campaign 2000: How Bush Lost His Edge | 9/18/2000 | See Source »

...come in with not a big team but two or three people who you could turn to. I know your reputation within your state is such that you will attract a lot of people willing to do that with you. That is a powerful place you should pivot...

Author: /time Magazine | Title: School Superintendents: The Outsiders Take Over | 6/19/2000 | See Source »

MAKEUP EYEGLASSES--For those with serious vision problems, the patented "double pivot adjustable nosepiece" allows for simultaneous cosmetic application and spectacle...

Author: /time Magazine | Title: Need Anything? | 5/29/2000 | See Source »

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