Word: pixar
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...WALL-E, Pixar's lonely little post-apocalyptic robot, is quickly collecting a lot of friends. Critics have applauded the animated film all the way to a 97% Fresh rating on the movie-review website Rotten Tomatoes - the year's best so far. Audiences have spent $128 million at the box office in WALL-E's first 10 days of release, placing the film seventh so far in 2008, and it is likely to climb closer to the heroes of May - Indiana Jones and Iron Man - as glowing word-of-mouth continues to drive ticket sales. Even though most...
...animated film has ever won Best Picture. Only one - Beauty and the Beast, in 1991 - has even earned a nomination. Since the creation of a Best Animated Feature category seven years ago, animated film has been trapped in Oscar's cartoon ghetto, even though reviewers consistently place Pixar's movies on their best-of-the-year lists...
...timing is right, as movies from M. Night Shyamalan's The Happening to Pixar's Wall-E rap viewers' wasteful ways while selling huge tubs of popcorn. But Planet Green's ecotainment is also a study in what kind of Hollywood activism works and what's just noise pollution...
...want to contribute to the dreck," Stanton says of the Pixar team. "We want to sustain the love of going to movies. After Finding Nemo, I thought, Now is the time to push open the door--to broaden the palette, increase the possibility of what a good movie is in the audience's mind." Will they have to open their receptors? Fine. "If they discover it on their own, they'll enjoy it so much more...
...Pixar has taken its biggest gamble, but it's moviegoers who'll be the winners...