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...last week, Jobs allowed TIME to follow him as he negotiated his detente with Gates and prepared for the Boston meeting, then headed back to California to work at what he calls his "preferred squeeze"--Pixar Animation Studios, the Jobs company that created the 1995 hit movie Toy Story, the first animated feature film made entirely by computer. Pixar represents pure creation, a whole new era of entertainment that blends good storytelling with computers. "It's so fun at Pixar," he says, reveling in his new role as Hollywood mogul on the make. Apple, on the other hand, requires heavy...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...June when the price was around $15 a share, about $16 million less than they'd be worth now. Today he holds a symbolic one share of Apple--and is unapologetic about not holding more. "If that upsets employees," he says, "I'm perfectly happy to go home to Pixar...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

Although many computer wonks still think Apple is too tempting for Jobs to resist, the truth is that he's been much better at building new companies than running existing ones. Pixar, his latest love, is taking off. Eleven years ago, he clicked his mouse on the Hollywood icon and bought Pixar from Star Wars director George Lucas. He has dumped upwards of $55 million of his own money into the venture and fairly burbles with that famed charisma over his new mission: marrying Silicon Valley technology to Hollywood's creative genius. His studio became the first--besides Disney...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...anyone's guess, but possible candidates include Macintosh Power Computing CEO Steve Kahng and onetime IBM and Perot Systems executive James Cannavino. Jobs has always been more of a creator than a manager, and he's happy in his current incarnation as head of the animation company Pixar. Since he genuinely wants Apple to succeed, he will continue taking time out to talk strategy with the managers of the company he created. He's just not interested in running the show. "Managing has never been his strongest suit," says Jackson. "But he's the world's best evangelist...

Author: /time Magazine | Title: Jobs Said No to Apple | 7/31/1997 | See Source »

...original garage- Visionary salesman Hyper billionaire band entrepeneur, who leads Apple into revives his reputation more interested in the hearts of users with wins at Next and chips than chicks and onto the stock Pixar market...

Author: /time Magazine | Title: BIZ WATCH Jul 21, 1997 | 7/21/1997 | See Source »

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