Word: pizzas
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...that only three years ago would have seemed impossible. He has made the Soviet Union appear almost normal, a place with problems and foibles much like any other nation, a country that has ethnic protests, rock concerts, train wrecks, church services, strikes, scandals and beauty contests, not to mention pizza, pollution, late-night television talk shows and a First Lady. After the congenial Reagan-Gorbachev summit, the country paused for the millennium celebrations of the Russian Orthodox Church. Unthinkable under the old order...
...switching station west of Chicago, 35,000 people have learned how inconvenient and nearly unmanageable modern life can be without phones. Fax machines went down. Credit-card verification systems blinked out. Automatic cash machines popped up electronic apologies: OUT OF SERVICE. Houses were not sold, dental appointments not made, pizza not ordered...
...Pizza Huts in the land of Pushkin? Oreo cookies in Omsk? Big Macs in Belgrade? ! Yes, all that -- and more. Maybe...
Economic detente with the Soviets has spawned consumer-oriented ventures as well. For the past two weeks, Muscovites have been lining up to buy slices of the first American pizza in the Soviet Union, for 1.25 rubles ($2.10) each at the AstroPizza truck that makes stops around the city. The 18-ft. mobile pizzeria is operated under a joint venture of New Jersey-based Roma Food Enterprises (1987 sales: $100 million) and the City of Moscow...
Some American companies have found ways around the currency problem. PepsiCo, which plans to build two Pizza Hut shops in Moscow later this year, will accept rubles at one outlet and collect foreign currencies at another one, in a tourist neighborhood. Occidental, on the other hand, will export 25% of the plastics produced in its Soviet factories for sale in Western Europe and other markets...