Word: pizzas
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...tried everything in the Square, from ice cream "mix-ins" to falafel to blackened chicken fingers to cheddar cheese pizza...
Cheddar cheese pizza? The Italo-Brit-American creation may not be the most common alternative to Harvard's "chicken with fine herbs," and Ruggles' Pizza is still not turning a profit. But the restaurant survives at a time when many businesses in the Square are closing up shop in the face of rising rents, a narrower, younger customer base and upscale demands...
...restaurant also continues to woo students with offers like Thursday's "Pizza Night," when Ruggles pledged to donate 25 percent of the day's earnings to CHANCE, a new student-run tutoring program...
...stakes in the pie fight are high. Even as growth in fast-food sales (1987 U.S. total: $56 billion) is slowing, pizza purchases are booming. Americans will spend an estimated $15 billion on pizza this year, more than twice what they spent just five years ago. As pizza has become more popular, the chains have seemingly sprinkled their outlets on every street corner: Pizza Hut, the largest, has more than 5,400 outlets in the U.S. and 6,200 worldwide. Even McDonald's has test-marketed a pie, McPizza. With so much competition, "it's not enough anymore just...
Aside from taste, the most important weapon of the great pizza war is home delivery. While mom-and-pop parlors have long offered this service, the upstart Domino's Pizza of Ann Arbor, Mich., upped the ante. Promising a $3 discount on the price of any pie that takes longer than 30 minutes to arrive, Domino's, now the second largest chain, has grown to 4,375 outlets. At least one Domino's operator even delivers by boat. Art Hurteau, 29, owner of an outlet on Missouri's Lake of the Ozarks, maintains a fleet of ten speedboats...