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...conferees resorted to some dubious accounting tricks to reach their $30 billion goal. Consider the truth-in-pizza labeling plan. Under this provision, manufacturers of frozen pizzas will be required to inform consumers whether their pies are made with real cheese. The designers of the plan expect that pizzamakers who use ersatz products will be forced to switch to the real thing. The result will be an increase in the demand for cheese. The Federal Government, in turn, will have to buy back less cheese from dairy farmers. Estimated budget savings of this cheesy scheme: $29 million over three years...

Author: /time Magazine | Title: Turkey And Trimmings | 11/30/1987 | See Source »

Back at the hotel, the players ordered pizza, and Lem stayed in his room, watching, appropriately, "Hoosiers." Lem could not help but make the comparison between the underdogs in the movie and his underdog squad...

Author: By Michael J. Lartigue, SPECIAL TO THE CRIMSON | Title: Spikers Wear Underdog Stripes Well | 11/18/1987 | See Source »

Cocteau's adaptation added further to the ancient myth with the character of Heuteboise (Don Carleton), a guardian angel who doubles as a glazier. Prascak makes him a dilivery boy for Pinocchio's Pizza, a change that provides plenty of material for the rest of this strange brew of banality, magic and myth. For instance, Euridice's fatal step is taking a bite of a mushroom slice. In one of Prascak's sillier insertions, her death occurs after she hands out several freshly delivered slices to the audience...

Author: By Abigail M. Mcganney, | Title: Hit Or Myth? | 11/13/1987 | See Source »

After billboards, bus shelters and blimps, advertisements are now spreading to home-video rental boxes. Two companies, Calgary-based ADcorp and the Video Ad Network of Grand Rapids, have begun selling space on the plastic covers that encase videocassettes to dozens of advertisers, including McDonald's, Pizza Hut and the Bank of America. Nearly 35,000 U.S. video stores have signed up to carry the ad-bedecked cases. With good reason. Video Ad Network President Scott Johnson claims that a retailer who sells space on 2,000 tape cases could garner $16,000 or more a year in ad revenues...

Author: /time Magazine | Title: MARKETING: Mini-Ads, Maxi-Revenue | 10/26/1987 | See Source »

...break the monotony, scientists took aboard a variety of stuffed animals, including a seal, cat and penguin, and warmed up snacks of pizza, empanadas, popcorn and hamburgers in the microwave oven. Cabin temperature was kept cool to avoid overheating the high-tech instrumentation. Says Atmospheric Physicist Geoffrey Toon, of the Jet Propulsion Laboratory in Pasadena, Calif.: "If you tried to sleep during your off hours, usually you froze...

Author: /time Magazine | Title: Environment: Flying High - and Hairy | 10/19/1987 | See Source »

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