Word: placed
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Dates: during 1980-1989
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Slumps, of course, are made to be broken. ABC jumped from nowheresville to first place in the mid-'70s, and NBC was a sorry No. 3 before Bill Cosby helped boost it to No. 1 in the mid-'80s. But CBS may be in more desperate straits than either of them was. For one thing, its low ratings are compounded by poor demographics: its audience is not just smaller but also older. What's more, cable and other viewing choices have siphoned away much of the network audience and made it tougher for a weak network to revive itself...
Which perhaps explains his current fascination with the harmony found in the pedestrian rhythms of ordinary life. "The kind of place that really gives me a thrill now is a place like Chicago or Toledo or Buffalo, where you notice people rolling out and going to work in the morning," says McGuane. "After 50 years of living, it occurs to me that the most significant thing that people do is go to work, whether it is to go to work on their novel or the assembly plant or fixing somebody's teeth...
...explains, is just another way for him to stay in touch with the "spirit and poetry of the natural world." Maintaining a primal connection to the environment is essential to McGuane, for both his peace of mind and his work. "I feel strongly that writers need to be some place," he says. "The real thing, the real job of artists of any kind is to somehow seize the life you're having in an unrelinquishing grip." McGuane is sure to continue doing exactly that. But, just in case, he keeps his epitaph handy. His eyes gleam with mischief...
...ocean-depth soundings marked in the logs, and even examined the shadows in photographs to calculate the angle of the sun and help fix the locations in the pictures. The conclusion: Peary made it to within 8 km (5 miles) of the pole, close enough to confirm his place in history...
Investors agreed. They flocked to place money with the brothers, who had earned a reputation for creativity and bareknuckle competitiveness in the genteel British ad market. The Saatchis went on a billion-dollar spree that sparked panic on then complacent Madison Avenue and helped fuel a merger frenzy as other agencies joined forces to stay in the game. Meanwhile the brothers bought and bought. Among the dozens of U.S. firms they scooped up were top names like Compton Communications (purchased in 1982 for $55 million), Dancer Fitzgerald Sample (1986, $75 million) and Backer & Spielvogel (1986, $100 million...