Word: placement
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Dates: during 1960-1969
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...spring hits the campus and job recruitment steps up, has many another student. For years surveys have been indicating that the college generation is antibusiness. A vocal minority is -but many are not. "There's been a disproportionate amount of attention given to this," says Boston University Placement Services Director Victor R. Lindquist. Students who are not going into business are not necessarily anti. "I myself don't want to go into business," says Notre Dame Sociology Senior Peter Noonan. "But to do things like social work or teaching, you have to have a structure. Business in America...
Geographical Pattern. Anti-business sentiment on campus varies. It is strong in the Ivy League, weaker in the Big Ten and in the South. Much of it has been generated by the war in Viet Nam. Northwestern Placement Director Dr. Frank S. Endicott points out that "business has been identified with the war for supporting it, and some students say for causing it." Thus students react against such corporations as Dow Chemical, whose napalm epitomizes the war. Even here the reports have been disproportionate; Dow is doing well with its recruiting (TIME, April...
...bigger agencies have cut back on other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
Between Sept. 1 and March 1, altogether 9,595 students were interviewed on campuses, 900 more than the year before. College placement officers suggest that publicity generated by demonstrations may have actually boosted interest in the company. Many students obviously went to see the Dow representatives simply to defy the demonstrators with whom they disagreed, or to support Dow's right to make its pitch like any other corporation. "Perhaps the notoriety we acquired helped in some cases," says Dow's chief recruiter Dr. Ramon F. Rolf. But he still worries about missing "the real bright, sensitive individual...
...blueprints for any new aircraft, but lately Boeing President William M. Allen has been telling airline customers that engineering "miscalculations" were serious enough to send the SST "back to the drawing boards." They involve questions of aerodynamics, air flow into the plane's four engines, attitude control, engine placement and a considerable underestimate of necessary fuel space...