Word: placement
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Dates: during 1990-1999
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...Business School has faced declining rankings in the national publications during the last few years despite the high placement rate and salaries of graduates
...necessarily. Carvey says the parody- as-plug idea was his. "It was just kind of boring to call it The Dana Carvey Show," he says. "The idea came off of sports shows like the Doritos Cotton Bowl." Actually, it was the Mobil Cotton Bowl, so maybe in-show product placement isn't as effective as advertisers hope. At any rate, Carvey isn't quite the "whore" his show alleges. Though Pepsico pays ABC extra for the special treatment, "if they were paying me more, I wouldn't do it," Carvey says, adding that he okayed the deal only after Pepsico...
...what do you get for Forbes, the man who has everything? Product placement. Whatever else it was, the Forbes campaign was effectively a Forbes campaign, a six-month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well be worth more than the $30 million Forbes spent on the race. (Compare it, for instance, with the $150 million Ford Motors spent last year to relaunch the redesigned Taurus.) But to realize the advantage, Forbes may have to return full-time to publishing. In the first two months of this...
...separate brains can synchronize such complex motions. It is possible that the girls have developed an unconscious awareness of the placement each other's limbs. "How do they coordinate upper-body motion like clapping hands?" asks Westerdahl. "I don't know if we can ever answer that...
...understand how our placement ranking can be anything other than number one when we have a larger graduating class than other schools and more people employed than other schools," Chmura said. "It is difficult to understand how [the U.S. News and World Report staff] come to some of their conclusions because they don't give you a lot of their data," he added...