Word: placement
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Dates: during 1990-1999
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...become accustomed to glitzy commercials for Benetton sportswear on Poland's two state-run channels. The 30-second spots were placed by Italian media magnate Silvio Berlusconi, who operates Italy's three largest private TV stations and controls the most extensive film library on the Continent. Berlusconi receives a placement fee from Benetton, which has established two stores in Poland...
...last March. Radio Marti, which has penetrated Cuba for more than five years, has given Castro fits. TV Marti is "driving him even crazier," says Pavlov. As the father of both media moves, Mas sees TV Marti as a potential bargaining chip -- "like the way the U.S. used the placement of Pershing II missiles in Europe as leverage to force the ((intermediate-range nuclear forces)) treaty...
Another Shakespeare production, still in the planning stage, involves the rise and fall of a Scottish king and offers a variety of rich product- placement opportunities. Three elderly sisters will be cooking onstage throughout the play, sometimes even reciting recipes. A single product reference -- "Eye of newt, toe of frog, one-quarter cup ReaLemon reconstituted lemon juice" -- will be $20,000. An entire couplet will be priced at $40,000. For $60,000, the sisters will say, "Heck, let's just dump this mess and call Domino...
...questions of ethical oversight have arisen from the HMC expansion into the higher risk areas, known as private placement investments...
...good for all of us. We object, however, to the total lack of oversight by the Advisory Committee on Shareholder Responsibility (ACSR) over such investments. Harvard Management Corporation (HMC), which controls the University's investments, has sunk more than a billion dollars into high-risk, high-yield "private placement" investments, all without a trace of accountability to anyone below the Harvard Corporations...