Word: placement
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Dates: during 2000-2009
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...next. (If the director played by Daniel Day-Lewis in Nine had seen this movie, his sudden awareness of what the competition was producing would have instantly unblocked his creative sinuses.) The picture's single triumph, true to the mercantile nature of the enterprise, is thunderously obvious product placement. During one of their many demolition scenes, the Chipmunks perform the Kinks' "You Really Got Me" while opening a bag of Utz Cheese Balls. The whole movie follows suit: empty calories, no comic nutrition. Seeing Squeakquel is like gorging on Cheese Balls for an hour and a half...
...health checkups.) But in response to that warning, Washington simply added Abdulmutallab's name to the more than half a million others on the Terrorist Identities Datamart Environment (TIDE) roster, the least rigorous of its four watch lists. It basically serves as a repository of suspicious characters; the placement of him on that list required no further action unless additional information linking Abdulmutallab to terrorism surfaced. (See how the incident on Flight 253 fits al-Qaeda's pattern...
...21st century, however, the SAT and the ACT are just part of a gauntlet of tests students may face before reaching college. The College Board also offers SAT II tests, designed for individual subjects ranging from biology to geography. The marathon four-hour Advanced Placement examinations - which some universities accept for students who want to opt out of introductory college-level classes - remain popular: nearly 350,000 took the U.S. history AP test last year, the most popular subject test offered. There's also the PSAT, taken in the junior year as preparation for the full-blown...
...Landing high on the Google search-results page is the holy grail of any organization with a website. An entire industry, awkwardly known as search-engine optimization (SEO), has grown up around getting prominent placement on Google, Yahoo!, Bing or one of the other search engines. This jostling for ranking will only get more intense: in October 2008, there were 7.8 billion Internet searches, according to Nielsen; in October 2009, the number had risen to 10.2 billion. And 66% of all those were Google searches, which is to say that two-thirds of all the information supplied to Internet users...
...News organizations particularly value high placement, since it translates into potential ad revenue. But Examiner.com, though rated by Nielsen as the fastest-growing Internet news site in the U.S. in August, does little actual journalism. It is not a news organization so much as a network of more than 24,000 individuals throughout North America, known as Examiners, each of whom cover a particular geographic or subject area. With that many correspondents, no beat goes uncovered; along with Examiners for world news there are those for fanboys, auto-brokers, celebrity cars, drinking games and doll-collecting, to name...