Word: placement
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Covert product placement has been around for years, with movie and TV producers accepting cash for the casual positioning of a particular brand of soda or make of sports car in the background of a scene. But now the concept has leaped off the screen into other areas of life, often catching consumers unaware. Celebrities such as Lauren Bacall and Kathleen Turner appear on talk shows and praise prescription drugs without disclosing that they have been paid by the drugmakers. Marketers give expensive sneakers, colognes or even cars to young trendsetters on college campuses, at the fringes of show...
...education and Sacramento resident. She believes that teachers and administrators stereotype students on the basis of race. There are plenty of examples-from the teacher who asked a Latino boy if his parents had jobs (his mother was a school principal) to the Mexican child in an advanced-placement class who was asked whether she was Asian (her classmates couldn't imagine that a Latina could perform so well). "The schools make assumptions along class lines about which parents care and which don't, and parents and children begin to read those signs very early," Gandara says...
...week. He says he went back to get his degree because he wanted to please his father and because "I had children of my own. They had been grousing as they got older, 'Well, Dad never finished college, and he did fine.'" Spielberg benefited from some advanced placement: he got credit for Amistad and Schindler's List, but he had to write a paper on paleontology. "For some reason," he says, "Jurassic Park was too apocryphal to count for credit." No doubt the diploma will open up countless new opportunities for him, but Spielberg plans to stick with this directing...
...fewer college seniors this year than they did last year, according to a recent survey by colleges and employers. The situation is even worse for M.B.A.s. According to a Michigan State University survey, employers hired 45% fewer business-school graduates last year than they had projected. Scotty Andrews, graduate-placement director at the University of Miami's business school, estimates that less than a fourth of the members of this year's graduating class have jobs. "It seemed like every major company that had traditionally come to recruit canceled--Disney, IBM, Citicorp," he says. Cornell's business school has gone...
Students protested, claiming they were randomly dropped from the program. But Air Force ROTC’s head, Colonel Frank P. Bostron, explained that there was indeed a system for rating prospective cadets and that the students who had been cut from the Air Force would be offered placement in the Army’s program...