Word: placement
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...Product placement used to be simpler. Jerry Seinfeld gave shout-outs to Snapple and Junior Mints (gratis) to give his sitcom verisimilitude; The Price Is Right still pitches bedroom sets and floor wax. But after Survivor's success, "product integration" (a step past mere placement) is taking in-show advertising to a new level of sophistication and stealth. Products are becoming part of the show, be it the Taco Bell that's a site of a "murder" investigation on a new reality show or an SUV used in a TV-staged transcontinental race. And producers and advertisers are getting cozier...
...Product placement may change TV's past too. Video-technology company Princeton Video Image has for years used digital imaging to insert virtual first-down lines (with corporate logos) in football games and completely photorealistic but nonexistent "signs" behind home plate at baseball games. Now it wants to move into reruns, with technology that can seamlessly insert 3-D objects into video footage--a Pepsi on a desktop, a Lexus at a curbside, a box of Tide on a countertop--where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike...
...Austrian architect Friedrich St. Florian, smack dab in the middle of the Mall, between the towering Washington Monument and the stately Lincoln memorial (site of Martin Luther King?s "I Have a Dream" speech). Opponents call it an outrageous defacement of a national space, while defendants consider the prominent placement a fitting testimony to the monument?s importance...
Instead of opening the regatta with heats to determine placement in semi-finals, the repechage or the Grand Final, Henley is based upon head-to-head competition. All of the races are rowed between two boats and the winner of the race goes on to the next round. So with 32 entries in the Temple Challenge Cup, the winner of the event would win six races...
...attempts to create new needs, to exploit technologies to their maximum potential before it's evident anyone even wants them. At the Massachusetts Institute of Technology, a team of researchers is working on a "hypersoap" that could revolutionize the way we shop. It takes the idea of TV product placement to its absolute extreme. Touch any item on the screen around the actors and you get product info. Necklace: J.C. Penney, $35. Tissue: Kleenex, $1.99. Book: Being Digital by Nicholas Negroponte, $25. You can't get any more interactive than that. These people are creating the future, but will...