Word: placement
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...industry she loved. She helped a woman plan a remodeled kitchen. She thought a lot about Harvard, and considered transferring. As it turns out, Maya got her special concentration approved the following fall. She moved into Straus with advanced standing, thanks to an arsenal of top advanced placement scores. She became president of the Freshman Black Table and joined the '01 Steppers. Maya was starting over...
...placement of well-known cartoon characters in off-color situations is a common Demon device. The characters of Peanuts and Garfield have been subject to similar treatments in the magazine...
...example correct a student has to correctly complete 10-14 mixed computations in addition to the correct placement of the partial products, which depend on place value knowledge or remembering the rote rule. This is a wonderful example of an exercise that is far more easily solved mentally. Perhaps we should be teaching this...
...glimpse the future now. Product placement in movies is an obvious instance of where advertising has slipped outside its traditional container into entertainment. MTV--an entertainment medium designed expressly to sell records--is another classic example. Every time a rapper mentions a brand of anything in a song, advertising slips into art. If you have a Harley-Davidson tattoo, you're there already. If you wear a T shirt with a logo on it, you're also there but with less pain. Eventually, every surface that can display a message will be appropriated for advertising...
...NARROWCASTERS Today's broadcasting industry will become increasingly personalized, working with advertisers to create content (read: product placement) just for you. Ambient commercials will also hijack your attention by using tastes and smells, with the ultimate goal of beaming buy-me messages directly into your brain...