Word: placement
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...scene might be repeated a hundred times a day in Harvard seminars or tutorials, but here it is performed with one important difference. On this night at a vocational placement center for non-English speaking immigrants, the students have become teachers and the adults students--and the struggle for learning in which they are engaged seeks a final goal of sometihing closer to achieving diginty than straight...
...basically think of ourselves as a job placement service, even though we're not really a placement service," says World Teach Associate Director Sydney Rosen '87, who spent the year after her junior year as a writer for a Nairobi, Kenya-based branch of UNESCO. Running World Teach "is much harder than it looks, actually," she says...
...altered his automotive allegiance. It's that Ford Motor Co., the maker of the Continental, offered free cars for the film in exchange for putting Bond behind the wheel of its top-of-the-line luxury model. So it was farewell, Aston Martin. In the lucrative world of product placement, show business and big business are seeing eye to eye about getting brand names into the movies. Says director John Badham, who incorporated Alaska Airlines, Apple computers, Bounty paper towels and Ore-Ida frozen french fries into his film Short Circuit: "If we can help each other, and it doesn...
...agencies have sprung up that charge hundreds of eager companies upwards of $50,000 to find scenes for their products in suitable upcoming movies. The agencies pore over early scripts secured from set decorators and prop masters in an effort to find the right fit. Some guarantee placement in six or so films -- theoretically, more exposure than a comparably priced ad could offer. Big-screen placements, say agents, provide more bang for the buck than television. "A movie goes from theaters to TV to the video marketplace," says Cliff McMullen of UPP Entertainment Marketing, "which makes it far more profitable...
...merchandising departments to arrange the deals, since free cars and other products save them millions each year in production costs. "Movie budgets have become unreasonably high," says director Badham, "so we're always looking to maximize the money available. From a producer's or a director's view, product placement is a great way to reduce the budget and keep the studio quiet...