Word: placement
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Though he pioneered product placement in Hollywood, Warren Cowan's considerable influence was felt mainly behind the silver screen. As a publicist to the stars during a career spanning more than 60 years, he represented such Tinseltown titans as Judy Garland, Steve McQueen, Paul Newman, Ronald Reagan, Frank Sinatra and Elizabeth Taylor. When asked to pick his favorite client from among the list of luminaries, Cowan famously replied, "The next...
...railing and talks in a quiet, steady voice. He believes his mother took some time off after lunch to visit the Zuzhile foot massage parlor across from the factory on Monday. The small shop suffered severe damage in the quake. Deng has less than a month before his college placement exams, and would normally be at school studying. Instead he watches People's Liberation Army troops in green use a crane to move away the debris from the shop. "They're trying to rescue my mom," Deng says. "I'm certain my mom was in there...
...between Dassault and Publicis, France's huge marketing/advertising concern. 3DSwym brings 3D modeling and simulations to burgeoning world of market research. Consumers can virtually test new products, packaging and store layouts. It'll enable manufacturers to let consumers help determine, say, the shape of a yogurt container or the placement of shutter button on a digital camera. Online 3D simulations can greatly reduce the amount of time and cost needed to do market testing. And 3DVIA can provide 3DSwym's marketers with a large, 3D-savvy audience of consumers to tap. "We will try to leverage them," Wilson says...
...free site, but eventually Dassault will look for revenue streams. It may, for instance, charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness and brand placement in some of these virtual worlds," Wilson says. It could also sell or license premium content to users...
...compositions often as dependent on the placement of instruments as on the musical notes played, composer Henry Brant was forever redefining his art. For many pieces, he had different sections of the orchestra play from different parts of concert halls. He wrote others for large ensembles of a single instrument, as with 1979's Orbits, which calls for 80 trombones. Brant found inspiration in all corners of his life--from his musician father, who was a professional violinist, to his world travels. His Pulitzer Prize-winning 2001 composition, Ice Field, was inspired by a childhood trip aboard an ocean liner...