Word: placement
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...season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will Gluck says he wanted to capture the way guys really talk, discussing cool gadgets and brands in everyday life. Loading up on product placement was a "happy by-product...
...more reason advertisers want to TiVo-proof their message. Since 1999, television product-placement deals have surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven...
...inside the labyrinthine Museum of Comparative Zoology. The museum is quite a world unto itself, with its desolate corridors, dusty books, and distressing posters of magnified frogs. Wandering, I soon found the Professor of Icthyology, who bid me into his office, where I was to sit my Indonesian language placement exam...
...Friedman recognizes this question. He asserts that “the world is not flat” and explains the title as literary license intended to draw attention to the issue—but this mea culpa does not arrive until page 375. The concession’s offhand placement in the denouement of the argument, rather than in the prelude to it, can only confuse the reader compelled by Friedman’s effervescent faith in flatness for the previous...
...about his surveys of secondary school children, which revealed that among classmates, there is practically no difference in the amount of time spent on homework by blacks, Latinos, and whites. However, Asian-American students devoted 30 minutes more to homework in regular classes and 45 minutes more in Advanced Placement and honors courses...