Word: placement
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...such as the Kraft Television Theatre and The Colgate Comedy Hour, eventually disappeared as networks became more independent, and the lines between advertising and content were clearly drawn. But as the business grew more competitive--and less profitable--advertisers have demanded more of a presence in programs through product placement and sometimes even ownership. "It's the Wild West out there," says Frances Page, head of Magna Global Entertainment, which develops sponsor-supplied programming. "Each network and advertiser has to figure out what works for them...
...MindShare figures that what works best is keeping its clients' messages subtle. The advertisers, Unilever and Sears, will share in the profits, and they get a preferred position in commercial spots and a certain amount of product placement within the show. "We made a conscious decision not to be too aggressive about product placement because we don't want viewers to feel the show is overcommercialized," says Tortorici. If The Days goes into syndication, MindShare and its partners make the lion's share of the profits. While ABC stands to make less, it carries no risk--and the network gets...
...your article "Police Academy 1" [Nov. 24]. I was not asked by your correspondent to comment on the U.S. government's antiterrorist training provided to the Indonesian police unit Task Force 88. Rather, I was commenting on human-rights issues related to the police's Mobile Brigade. The placement of my quote, however, gives the impression that I was criticizing the training for Task Force 88, which is not the case. The Asia Foundation supports U.S. government-funded police training and reform programs in Indonesia. Santiago Villaveces The Asia Foundation Jakarta...
...hard boxers, most of whom adopt trail names like Funhog, SpringChick and Mapsurfer, pride themselves on the intricacy of their clues and the ingenuity of their box placement, and they develop followings. Ryan Carpenter, 29, an unemployed software engineer from Portland, Ore., estimates that he has located 500 boxes and placed 150, including "two boxes in Africa and half a dozen in Central America." His turtle stamp is so well known that other boxers instantly recognize it and have even invited him to stay in their homes during his travels...
...Chicago in 2035, the movie has a sensible, couple-of-years-hence look. Americans of the next '30s, the movie tells us, will still wear vintage sneakers (Converse 2004), drink Ovaltine and get home deliveries from FedEx. (We know this thanks to some of the most obtrusive product placement since Cast Away.) And morose gumshoes will obsessively patrol the streets for sophisticated robots that have an itch to be human. Yes, readers of future past, I, Robot--"suggested by" Isaac Asimov's pioneer collection of short stories published in 1950--is another gloss on Blade Runner...