Word: placement
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...Chicago in 2035, the movie has a sensible, couple-of-years-hence look. Americans of the next '30s, the movie tells us, will still wear vintage sneakers (Converse 2004), drink Ovaltine and get home deliveries from FedEx. (We know this thanks to some of the most obtrusive product placement since Cast Away.) And morose gumshoes will obsessively patrol the streets for sophisticated robots that have an itch to be human. Yes, readers of future past, I, Robot - "suggested by" Isaac Asimov's pioneer collection of short stories published in 1950 - is another gloss on Blade Runner. The cop here...
...plans to launch his bi-monthly magazine in September and hopes to supplement the University’s official alum magazine, Harvard Magazine, by profiling alums and publishing “news of interest to the alumni of Harvard University,” according to an undated private placement memorandum. The memo, obtained by The Crimson in March, said that Harvard Magazine “reads more like a collection of press releases and academic papers...
...declined to comment on the specifics of the magazine, except to respond to certain questions relating to the private placement memorandum. Kim said he has subsequently revised the March memo in many respects, but declined to provide an updated copy to The Crimson...
...separate fantasy from reality in media and advertising" before age 9 or make intelligent purchase decisions before 12. A recent study by the American Psychological Association confirmed that children under 8 have a tough time distinguishing ads from entertainment. But don't expect those findings to kill the product-placement party. "Kids' marketing just grows as businesses realize that children have more purchasing potential than any other demographic," says consultant McNeal, who advises FORTUNE 500 firms on marketing policies...
Sites like Neopets are taking the old concept of product placement to sophisticated new heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand...