Word: placement
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...contemplating the performance space as flexible seating, flexible stage placement, which will give directors more choices,” he wrote in an e-mail. “There may be more than one performance space in the building, there could be a larger space and a smaller space. Or at a minimum, the second space could be for rehearsal...
...curious role in the new film Dirty Pretty Things, a thriller starring Audrey Tautou. The 10-in. timepiece, with its maker's logo plainly visible, fills the screen at a couple of points in the film and looks suspiciously like something put there through the sort of paid product placement that marketers employ to get everything from soft drinks to cars featured in movies. But in this case Staples didn't pay a dime. Instead it is the latest lucky beneficiary of an artist's aesthetic choices...
These lightning bolts of product stardom have led some manufacturers to push their wares on production and costume designers--outside the channels of paid product placement. "Companies send me all kinds of stuff," says Ritchie Kremer, a Hollywood prop master. Last summer a manufacturer offered Kremer a cool-looking pen, which the company hoped he would place in the hands of George Clooney, the star of Intolerable Cruelty, due in theaters in October. But the prototype didn't work, and the maker didn't have one that did. So Kremer used a pen from his prop stash instead...
This is disconcerting because of the vast authority that editors hold in the newsroom. As the International Women’s Media Foundation (IWMF) explains in its 2000 report, “whoever controls assignments, whoever decides how a story is going to be covered, whoever decides what placement that story gets in a newspaper…is not only shaping content of news, but is deciding what readers…know and how they know...
...campaign built around the cooking show, including a website and supermarket promotions, cost about $3 million and "was a better way to optimize our spend than traditional advertising," says Heinz spokesman Michael Mullen. In line with Britain's strict advertising rules, Heinz had no input or product placement, but was named as the show's sponsor. "This is about creating a high level of quality. The only risk would be if the consumer felt he's being fed a commercial," says Anna Prosser of Spring London, the agency that worked with Heinz on the Dinner Doctors campaign. But advertisers...