Word: placement
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...computer--but Hollywood would have to do without revenue from video stores. Who's going to rent what they can download for free? TV studios would likewise have to do without their cushy syndication deals, since the Net would become the land of infinite reruns. Hope you like product placement--you'll be seeing a lot of it. Already this July the WB network and Pepsi plan to launch an American Bandstand--style TV show called Pepsi Smash, featuring performances by big-ticket music acts. Alternative revenue streams never tasted so good...
...elevator to install the screens and collects a $100 monthly service fee on each. Captivate divides the ad dollars with the landlord, who earns revenue from an asset that would otherwise rack up only service costs. Sam Gilliland, 41, CEO of Travelocity, a Captivate client, says elevator placement enables him to send location-specific ads to potential customers in different cities. "This is an opportunity to break through clutter," he says. Unfortunately, Captivate screens offer no audio (so far at least), so elevator music has yet to be vanquished...
Harkey’s book collection, titled “Out Of Thin Air: A Collection of Old-Time Radio Books and Memorabilia,” began when she started buying books for an essay she was writing for her high school Advanced Placement U.S. History class...
Nguyen trailed 1-4 in the first set tiebreak, but—as he has done all season—eventually prevailed through his remarkable consistency. Shamasdin was tenacious in running down well-placed shots, but Nguyen’s strategic placement eventually wore him down...
...described his recent dreams of a university plagued by commercialization, beginning with the acceptance of a $2 billion loan from an alum and listing a series of schemes—including placement of corporate logos on syllabi and an auction giving 100 spots in Harvard College to the highest bidders...