Word: placidness
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Olympics promotions usually have been a good investment. Gillette was one of the first companies to use the gimmick, peddling the official razor of the 1956 Melbourne Games. Sales nearly tripled during the sports extravaganza. Says John Musgrave, marketing director of the Lake Placid Winter Games: "The Olympics are a super advertising...
Your report from Lake Placid [Feb. 25] was exciting, balanced and moving. Despite organizational and political problems, the surprise of Leonhard Stock in the downhill and the withdrawal of Gardner and Babilonia in pairs are poignant examples of the drama only the Olympics can produce...
...University of Cincinnati and pointed out the geological characteristics of eastern Montana, South Dakota and Minnesota. His expertise at pointing out the finer points of the brown and barren land exemplified the extraordinary character of pilots who pick up riders. Like all kind hearted pilots he flew with a placid grin and talked on topics ranging from the future of Teng Hsio-ping to the amount of coal in South Dakota. He was one of the elite of American travelers, who moved not necessarily to see places but to feel things. He was free of the marital problems, heavy loads...
Suddenly the merriment was gone, the cosmopolitan chatter, the exultations of triumph. In the postlude, longtime Mayor Robert Peacock confessed that the biggest event he could now look forward to was "a good night's sleep." Editor Ronald Landfried of the weekly Lake Placid News wrote of a "nagging feeling of melancholy." Librarian Therese Dixon admitted to a "tinge of sadness." She missed the foreigners who dropped in off Main Street to snatch a look at such papers as Le Monde, Corriere della Sera and the Neues Deutschland-publications ordered for the convenience of the Olympic crowd...
...itself was back to being -well, Main Street. On the first post-Olympic day, graying John Jesmer, emerged with a moneybag from the liquor store he manages. What now? "Well, I guess I'll look forward to summer," he said. He headed on toward the Bank of Lake Placid after noting, "At least the traffic is back on Main Street...