Word: plain
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Dates: during 1940-1949
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Flesch gave his work to the public in The Art of Plain Talk (Harper, 1946). For $2.50 anybody can buy the formula, can test his own stuff. That people don't, for various reasons (i.e., it's a lot of work, people worry more about what they say than about how they say it), is the raison d'être of "readability experts...
More than one plain-spoken journalist has found his phrases turning fuzzy trying to explain Henry Wallace. Some basic amorphous quality of mind & manner in Wallace has defied definition, by either swooning admirers or exasperated critics...
From President Truman to the Republican-controlled Congress, backtracking, sidetracking, and just plain indifference to the number one domestic problem of housing has been the order of the last few months. But with the reintroduction of the Wagner-Ellender-Taft public housing bill, Congress has another opportunity to alleviate this universally deplored condition in the nation...
...split in CAB's thinking was plain to see last week when CAB approved, by a 4-to-1 vote, a 90% boost in Chicago and Southern's mail pay on its New Orleans-Havana route. The lone dissenter was CAB's newest member and chairman, James McCauley Landis. Landis, who usually gets what he wants, was bent on taking a hard, realistic look at the rates and routes awarded by CAB in the past. He did not think that subsidies should be boosted to make up for CAB's mistakes in granting routes...
Swami Yogananda belongs outside the most publicized U.S. Indian movement-the Vedanta-which includes Huxley, Isherwood, et al. He is also scorned by them. Yogananda, born plain Mukunda Lai Ghosh 46 years ago, is the son of the vice president of the Bengal-Nagpur Railway. Father Ghosh scorned money, food and sex, spent his free hours meditating, with his legs crossed. Both father & mother Ghosh were devout practitioners of the basic tenet of yoga: absolute discipline of the body and senses through concentration on the idea of union with God. "Your father and myself," said Mrs. Ghosh, "live together...