Word: plain
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Dates: during 1940-1949
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...leaf after leaf from Huey's book. He promised the people things they would be "able to see and feel"-veterans' bonuses, roads, $50-a-month old age pensions. Sad Sam Jones promised too, but Earl was as specific as the Sears, Roebuck catalogue. He made it plain that a vote for Long was an order for material improvement. He abused the newspapers. Like Huey, he recited Invictus: "I am the master of my fate; I am the captain of my soul...
South Carolina's Thurmond, who fervently hoped to capture Texas and its 23 electoral votes, made it plain to his cheering audience, at least, that the Dixiecrats were the only hope of the South-yes, of the whole country. He lumped Harry Truman, Tom Dewey and Henry Wallace together and solemnly declared that they all hoped to give the country the "new Russian look." Harry Truman's civil-rights program, he said, was a plot to make the U.S. a police state...
...turnpike issue got off fast. Insurance companies and other institutional investors signed up for nearly $60 million the first day; after 24 hours, there was only about $15 million still to be sold. The reasons were plain. On tolls ranging from $1 and $1.50 for motorcycles and cars to $10 for heavy trailer trucks, the eight-year-old highway has shown a handsome profit every year. All during wartime gas rationing, the commission managed to keep the annual net above the million mark by promoting the turnpike's time-saving advantage (more than three hours on the Pittsburgh-Philadelphia...
What made the job a designer's dream was the fact that few of Unilever's products had shucked their plain-paper wrappings of World War II. Almost always, a designer has to compromise his ideas with the maker's notions of indispensable, brand-identifying trimmings. For Unilever, French-born Raymond Loewy could shoot the works. His terms, as usual, were cost (for the man-hours and materials of his 200-man office, $100,000-a-month payroll) plus an unrevealed annual retainer. On past jobs, the retainer has run from...
...measured insolence. "We have not come here to do obeisance to the lash nor to dance to Madame Pompadour's tune," said he. "This is not a fashionable nightclub or the anteroom of a palace. It is the parliament of a free people, and it should be made plain to the people here & now that this Chamber will not obey the commands of meddling old colonels, nor heed orders given in perfumed letters from the boudoir of any ruler...