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Word: plain (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...armed force to provide.) Finally, one day last week, with only 96 more to Partition Day, the Security Council began discussions. There was no saying how long discussions would take. In Damascus, Arabs hinted that they would strike while U.N. was still talking, and along Palestine's coastal plain, Jewish citrus exporters saw confirming activity: Arab growers were unseasonably shipping out oranges of a type which will not ripen until April...

Author: /time Magazine | Title: UNITED NATIONS: 96 Days to Go | 2/16/1948 | See Source »

Newspapers complained that too many of the stories they got from the Associated Press were wooden and hard to read. But none of them would-or could-say why. To find out what was wrong, the A.P. hired Dr. Rudolf Flesch, Vienna-born psychologist, author (The Art of Plain Talk) and Mr. Fix-It of writing. Dr. Flesch's report shocked...

Author: /time Magazine | Title: The Press: Say It Simply | 2/16/1948 | See Source »

...took its medicine like a man. In effect, it ordered all hands to learn to say it simply or get out. And it plans to have Dr. Flesch read copy on its stories for a year. Last week, the A.P. professed to see an improvement, but was still finding plain English hard to write. In a memo to the staff, Assistant General Manager Alan Gould wrote: "Too frequently it seems that we contrive the hardest way to say some of the simplest things...

Author: /time Magazine | Title: The Press: Say It Simply | 2/16/1948 | See Source »

Every weekday morning around 11, a stooped figure with thick glasses, a glistening bald pate and a slight scowl would step off a Broadway bus and trudge to the plain edifice that houses the New York Times. Colleagues on the Times took no offense when kindly Simeon Strunsky failed to return their elevator nods; they all knew that he was nearsighted...

Author: /time Magazine | Title: The Press: Is That So? | 2/16/1948 | See Source »

Wright has made a habit of confounding engineers with buildings which looked plain foolish and turned out to be foolproof. He scorns the cold functionalism of most modern architecture. What makes him a revered revolutionary at 78 is his insistence that buildings are not just "machines for living...

Author: /time Magazine | Title: Art: Ahead of His Time | 2/9/1948 | See Source »

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