Word: plain
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Dates: during 1950-1959
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...time, then other clerks, sitting in the huge horse room, check each bet against the enormous blackboard that carries race results from all over England. The betting week closes Friday night; by Monday morning every client either receives his check for winnings or, more likely, his bill in a plain envelope...
...Morgan searches madly for his lost love until, kicked by a horse, he retires to England and an armchair. Hildegarde, having conquered all Europe with her magic voice (dubbed in by Elisabeth Schwarzkopf), now appears at London's Covent Garden. Morgan rushes to the concert, pits his plain brain and pure heart against the hypnotic evil of Svengali. Love, eventually, conquers all, and Svengali dies, apparently of mortification...
Wouk, a meticulous researcher,* tries for "plain style, clarity of expression, as I'm not a poet, and not a high stylist." He shuns obscenity in his books: "You don't use dirty language in someone's home. When a reader holds my book, we are in an even closer relationship than a guest's." Pinpointing his own faults, he says: "I overwrite. I fail to achieve the standard of excellence I strive for, and fall into mediocrity." He reads and rereads Shakespeare, but Dickens is his all-time favorite author ("He could create reality with...
...Concepts. On his own Geneva atomic project, Steiger insisted on personal control of all details, called in experts to advise him on unfamiliar technological problems. His blueprints for the Geneva laboratory are uncompromisingly functional, yet harmonious. The steel and reinforced concrete buildings will be low, plain, widely spaced, and devoid of eyesores. Ruling out eyesores meant redesigning many installations. For example, physicists assumed that the control room for the synchrocyclotron should be perched atop the giant magnet; Steiger insisted that, for esthetic reasons, the controls should be in a shielded room on the ground floor, adjacent to the magnet. "There...
General Motors, whose car-studded Motoramas have become one of the brightest offerings in auto showmanship, decided last February to bring belated glamour to the plain-Jane diesel engine. Beside Soldier Field on Chicago's lake front, the company strung out eight miles of electrical conduits, laid 500,000 sq. ft. of reinforced paving, built a permanent, 204-ft.-long bridge over busy Lake Shore Drive. This week General Motors was ready to raise the curtain on "Powerama," a $7,000,000, 26-day, seven-day-a-week diesel opera...