Word: plain
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Dates: during 1950-1959
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...four weeks and 3,000 miles of traveling, Detective Clifford Burgess and his pretty girl assistant turned up enough to make Tuesday Lobsang long for a lamasery. For, announced Burgess, his name is neither Rampa nor Kuan Suo but plain Cyril Henry Hoskin, and he is the son of a Devon plumber...
...selling well will bring dozens of inquiring phone calls from retailers around the country. Women's Wear does its level best to wield its power impersonally, never disparages any style, and like the other Fairchild publications runs no editorials. The result is a paper that is as plain as gingham and just as reliable...
...Plain aspirin is just as good as the more expensive buffered variety. This conclusion, which will be a surprise to many physicians as well as lay viewers of TV commercials, was reported last week in the New England Journal of Medicine by two independent medical investigators after new-studies...
...thought they detected advantages in buffering the aspirin with antacids, said New York Medical College's Dr. Robert C. Batterman, was that they relied on patients' faulty memories. To rule out this and other sources of error. Dr. Batterman did "double blind" tests: identical-looking tablets, one plain, one buffered, were used with only a code letter for labeling. Neither the patients nor the doctors and nurses knew which was which until after the results were tabulated. The results showed that, buffer or no buffer, there was the same amount of pain relief, the same frequency and intensity...
...Sinatra was appearing against Caesar as a guest on NBC's Dinah Shore Show. Caesar drove home his needle by scoring a Trendex rating of 25.8 against Dinah's 14.5. "You can't tell much after one show," he said afterward, but it was plain at least that TV was the richer again for a pair of comic artists who go together like, well, like Caesar and Coca...