Word: plain
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Dates: during 1960-1969
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...Silver was obviously risking his Ole Miss job with some nine years left before pensioned retirement. That made no difference. He was just plain...
Next day the Tories had one to talk about, when ballots were at last counted after another by-election in the sprawling Scottish constituency of Kinross and West Perthshire. There, in one of Britain's safest Tory seats, Tory Prime Minister Lord Home-now plain Sir Alec Douglas-Home-won a seat in the House of Commons. His 9,328-vote margin exceeded his party's most buoyant expectations. What's more, in the course of 72 speeches and a hectic eleven-day campaign, the former peer proved that he is a vigorous, tough-minded politician...
Bullets & Jail. As a youth, Lacerda championed the Communist cause, then broke with the Reds in 1939 to become their implacable foe. Over the years, his campaigns against the left, against would-be dictators and just plain opponents have earned him one bullet (in the foot) and three severe beatings; he has been jailed nine times, chased into hiding for two years and went into exile for one year...
...Scotland, Meriel Douglas-Home, 24, her two sisters and brother decided that they would renounce their courtesy titles (hers is Lady) because of "the love and favor and affection which they bear toward their parents." A few weeks before, Lord Home shed his own title to become just plain Sir Alec Douglas-Home, and that made the noble bit a little conspicuous for the children. Meriel took a proper commoner job as salesgirl at Bumpus, London's venerable bookshop. A photographer caught her melding into her new scenery during lunch hour, going shopping like everyone else...
Into Foreign Markets. Nabisco's top seller is still its Premium Saltine, which reinforces the company's principle that most Americans prefer plain foods. President Bickmore himself is a plain-food man. A tithing Mormon from Paradise, Utah, he began in 1933 as a Nabisco salesman in Pocatello, Idaho, but was laid off in a Depression cutback, and started again as a porter in a company warehouse. As he worked up the line, Bickmore took some studies on the side from both Dale Carnegie and Harvard Business School. Since becoming chief executive three years ago, he has bought...