Word: plain
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Dates: during 1960-1969
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...tall order, mostly because of the scrappy little man who runs the Press from a modern, four-year-old building overlooking Lake Erie. Under Editor Louis Seltzer, 66. the Press overtook the morning Plain Dealer back in 1938 and has clung to its lead. By 1960 the Plain Dealer had cut the lead to a bare 962 copies, but then the Press picked up 80,000 new readers by purchasing the struggling afternoon News. Now the Plain Dealer is gaining once again, and the circulation margin has narrowed from...
...with his father, Attorney Herman Vail, who was named president earlier this year. But he has complete control over the editorial operation, which some staffers complain has been neglected in recent years. Once known as the lively showcase for Charles Farrar Brown's humorous "Artemus Ward" columns, the Plain Dealer lately has grown stodgy enough to be described as "grandmotherly." Vail aims to shuck that adjective...
...newspaper blackout ended last month-after carving an estimated 8% hole in the circulation of both papers-Vail got to work. He redesigned his grey editorial page, insisted on shorter editorials, and advised writers to make their point "at the front, to tell the public right off what the Plain Dealer thinks." He demanded tighter copy, claims that "as a result we have 20% more stories in the paper" Says Managing Editor Philip Porter: "The grandmother has been rejuvenated...
...Democratic candidates in heavily Democratic Cleveland, but both count themselves independent on national issues. The Press, with few readers outside metropolitan Cleveland, is strong on local coverage, even features a "nationalities editor" who regularly visits Europe to interview relatives of Cleveland's 40-odd minority groups. Though the Plain Dealer draws on suburban and farm regions for much of its circulation, it is putting heavy emphasis on local news to keep pace with the Press...
...might need it now that Vail's soles are beginning to dig in too. The Plain Dealer's previous editor, courtly Wright Bryan, 58, who came to Cleveland ten years ago from the editorship of the Atlanta Journal, lacked the authority that Vail can wield simply by virtue of his heritage. The great-grandson of Mining Mogul Liberty E. Holden, who founded the paper, Vail was born in Cleveland and schooled at Princeton, where he won honors in political science. He went to work for the News in 1949 as a police reporter, after eight years switched...