Word: plain
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Dates: during 1960-1969
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...years in office. Corporations, motorists, bar patrons, smokers were among those who got hit hardest where it hurts most. Gas-station attendants would collect from a driver and quip: "That's $3-$2.50 for me and 50? for Di Salle." In 1960, Ohio's voters made it plain what they thought about the whole business. Di Salle was a preeminent Kennedy supporter, and in Ohio the presidential issue was less Kennedy v. Nixon than Di Salle v. the voters. Nixon won over Kennedy by 270,000 votes, and Republican majorities were elected in the Ohio house and senate...
...wrong with the economy of Latin America. Before them was a massive, 484-page report compiled jointly by the U.N. and the Organization of American States. Two words among the thousands summed up the situation: "relative stagnation." A Mexican delegate put it more bluntly. "I prefer to call it plain stagnation...
WORKING in a plain-shoe office that does not even boast air conditioning, George Homer Gribbin, 55. presides over Young & Rubicam (1961 billings: $260 million), the nation's third biggest agency. "We're always described as the second-best agency, right after the agency that's making the pitch for itself," says Gribbin, grinning behind his Mephistophelian eyebrows. Prime reason is that, unlike some of his competitors, Gribbin encourages his copywriters to exercise their individual style, on the theory that there are no hard-and-fast rules for producing effective advertising. Some of the results: those...
...craft from Albert Lasker. Signed up by Campbell-Ewald during World War II, he has headed the agency for the past decade, increased its billings 350% to last year's $87 million. He leans to simple ads with somewhat corny slogans ("Swissair Swisscare"), and his personal tastes are plain. He likes to chase fire engines and listen to his vast collection of recorded noises of railroad locomotives...
...mink, then it must be cut rakishly enough or designed with sufficient casualness to insure its owner protection against being lumped with the common crowd at her heels. Get the "understated mink." cries Harper's Bazaar. For if simply everyone has a plain old mink coat, hardly anyone has a mink-lined raincoat. Or a mink coat modeled after an officer's reefer ($7,800, Bonwit Teller). Or a pure-white double-breasted mink blouse ($2,600, Bonwit Teller). Or a dark ranch mink suit ($2,000, Fredrica Furs). Or a loose-belted polo coat ($4,950, Hattie...