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Word: plain (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...USPS compiles and sells the country's most complete demographic data on consumer tastes and interests. "We know who skis, who fly-fishes, who goes to the movies," says chief operating officer William Henderson. Such detailed information can serve as the basis for targeted advertising, as opposed to plain old junk mail. Henderson says this advertising is "the fastest-growing segment of first-class mail." Internet services can play the same game, of course, and have been compiling their own data banks to lure advertisers online...

Author: /time Magazine | Title: Zapping The Post Office | 1/19/1998 | See Source »

That power is visible on nearly every page of Paradise. Morrison's prose remains the marvel that it was in her earlier novels, a melange of high literary rhetoric and plain talk. She can turn pecan shelling into poetry: "the tick of nut meat tossed in the bowl, cooking utensils in eternal adjustment, insect whisper, the argue of long grass, the faraway cough of cornstalks." She captures the stark geography surrounding Ruby: "This land is flat as a hoof, open as a baby's mouth." And she builds Ruby practically brick by brick: its streets (named after the four Gospels...

Author: /time Magazine | Title: Books: Paradise Found | 1/19/1998 | See Source »

...know that this is an inadequate explanation. We all know that there is good television and bad television, just as there are good and bad books, or good and bad social science. Blaming television for all of our social problems is irresponsible, lazy and just plain wrong...

Author: By Noah I. Dauber, | Title: Boredom, Ambition at All-Time High | 1/14/1998 | See Source »

...site of the robbery is only several feet away from and in plain sight of Garden Street...

Author: By Carlos A. Monje jr., CRIMSON STAFF WRITER | Title: Assailants Rob Two Students At Knifepoint | 1/9/1998 | See Source »

That conviction is what sustains the pilgrims as they toil up the barren, vertiginous slopes from the Great Rift Valley to the high, dusty plain where Axum lies. Many began their journey on the Julian New Year, back in September; even if one can afford to fly or drive, it is unseemly not to walk. The destination is not only holy to the church but sacred to the nation. From the son of Sheba 3,000 years ago descended an unbroken line of Ethiopian Emperors down to the people's revolution in 1974. Today Axum is the capital of Tigrai...

Author: /time Magazine | Title: FAITH THAT MOVES MOUNTAINS | 12/29/1997 | See Source »

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