Word: plaines
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Dates: during 1970-1979
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...most obtrusive ads are showing up on television. Agency chiefs and their clients like to call the new approach "realistic," "tough" or "consumer oriented." but to the public the end result seems nothing but the plain old hard sell. It is exemplified by Foote Cone's loud "Shout it Out" commercials for a stain remover and the "Plop, plop, fizz, fizz, oh what a relief it is" jingles created by Wells, Rich Greene's President Charlie Moss for Alka Seltzer-a far cry from the entertaining commercials the same agency turned out for the same product...
...Xerox is also getting some unaccustomed competition from fellow corporate titans. Shielded by a patent structure that seemed impenetrable, Xerox for a decade monopolized the field of "plain paper" office copying. Other companies made copiers-some under license from Xerox-but their machines required specially treated paper. In 1970, however, IBM came out with a plain-paper copier of its own, touching off a still unsettled suit by Xerox that charges 22 infringements of its patents. Last year Xerox assured itself of still more trouble by deciding not to fight a longstanding Government antitrust suit and instead signing a Federal...
Rivals promptly began lining up to chip away at Xerox's 70% chunk of the U.S. office-copier market. IBM last month introduced a third line of copiers. Minnesota Mining & Manufacturing Co. is planning a massive sales effort for its new plain-paper VHS copiers. Last week Eastman Kodak Co. weighed in with its Ektaprint 150 series, a supersophisticated elaboration of the Ektaprint 100 machine first marketed last fall. At the touch of a few buttons, the most expensive machine in Kodak's new line arranges multipage documents and copies, collates and staples them-all at the rate...
...argues. Non sequitur follows non sequitur. A trio of international jewel thieves arrives, but they also do quick-change sequences as Indian priests, complete with cobra and waxwork replicas of Captain Blood, Buffalo Bill and Marie Antoinette. As may be guessed, a good deal of this is just plain silly, but the wackiness is infectious, and at play's end Rupert is too pooped to take his own life...
...since bought out for $500,000). Just as Hugh Hefner merchandised himself as the dapper self-assured playboy, Goldstein sold himself as the anti-hero of raw sex?a fat, articulate, self-deprecating perennial juvenile ("I am the furthest thing from a mature person") who overstuffed his plain newsprint magazine with tales of his sexual obsessions, failures with women and humiliating need to buy sex from prostitutes because of his overwhelming unattractiveness. Screw (circulation: 125,000) features raunchy humor, gross sex, porn-movie reviews and endless columns of ads for prostitutes and willing amateurs. The formula, imitated by several other...