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Word: plaining (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...string of profit makers that stretched from Alabama to Oregon. In the 1950s he started buying already lucrative properties, among them Conde Nast, publisher of Vogue. His family-owned dominion (he had all the voting stock) now encompasses 29 newspapers (biggest: the Newark Star-Ledger and the Cleveland Plain Dealer), seven magazines, five radio stations and a score of cable TV systems. Running his empire out of a battered briefcase, Newhouse cared little about his papers' content and read only their bottom lines. Said he: "Only a sound business operation can be a truly independent editorial enterprise...

Author: /time Magazine | Title: Milestones, Sep. 10, 1979 | 9/10/1979 | See Source »

...explanation is that men are threatened by beauty. Another: glamorous women think that men are only interested in them physically. It's plain from this mini-sampling that beauties will just have to bear their burden. Life is hard...

Author: /time Magazine | Title: Living: Unplain Jane | 9/3/1979 | See Source »

...will not be easy to handle the stampede. While old cowhands were satisfied with plain cowhide, today's well-heeled dudes are demanding exotic skins: boa constrictors, sea turtles, swordfish, sharks, ostriches, anteaters and elephants. Custom-made models fetch up to $2,500 a pair, although well-made cowhides go for about...

Author: /time Magazine | Title: Living: Pushin' Boots for Urban Cowpokes | 9/3/1979 | See Source »

Welcome news for plain Janes: stunning appearance may not be a very valuable sexual asset. In fact, according to a University of Rochester study, beauty may not be a help...

Author: /time Magazine | Title: Living: Unplain Jane | 9/3/1979 | See Source »

...social lives of 35 male and 36 female freshmen at the upstate New York school, Social Psychologists Harry Reis and Ladd Wheeler of Rochester and John Nezlek of William and Mary found that physical attractiveness is a great advantage to men, but not to women. The beautiful and the plain spend about the same amount of time with men and report the same amount of satisfaction. The women who do best are those with average to good looks. Says Wheeler: "These borderline women seem very satisfied in their relationships with the opposite...

Author: /time Magazine | Title: Living: Unplain Jane | 9/3/1979 | See Source »

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