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...Most of us will save for retirement, run our computers in energy-efficient mode and be organ donors if we have to take action to say no - but not if we have to take action to say yes. Almost nobody signed up for a German utility's clean-energy plan until it became the default, and then 94% stuck with it. We're also much likelier to go to the doctor for preventive care like flu shots if the appointment is made for us. In a speech last year, Orszag even suggested charging us for doctor's appointments unless...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

More along these lines is heading our way. The Administration hopes to harness our inertia with its automatic pension plan, a major step toward universal savings accounts, and by dramatically simplifying applications for federal tuition aid. Its push to computerize health-care records - another big-ticket stimulus item - could make generic drugs and cost-effective procedures our default treatments. And seniors who don't select health-care or drug plans could be automatically enrolled in low-cost options. "It would be nice if we all behaved like supercomputers, but that's not how we are," Orszag says...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...city started by focusing on what it could control directly. Bloomberg launched a $2.3 billion plan last July to reduce carbon emissions from city-owned properties 30% by 2017 by retrofitting buildings with more-efficient lights and better insulation. The payoff is that the city expects to begin saving money through reduced energy bills as early as 2015. On the streets, 15% of the city's 13,000 taxis are hybrids, with more on the way. "The city has made progress on improving what it can control," says Jonathan Rose, a New York architect and sustainable-design expert. "The place...

Author: /time Magazine | Title: The Big (Green) Apple | 4/2/2009 | See Source »

...State's Metropolitan Transportation Authority. So while PlaNYC includes a call for the subways to be brought up to a state of good repair (a visit to any subway station will indicate they're not there yet), the city doesn't have the power to enforce it. Similarly, the plan pushes new projects like the long-awaited Second Avenue subway line on Manhattan's far East Side. Those multibillion-dollar improvements were to be paid for in part by implementing congestion pricing in Manhattan - charging drivers to enter the most crowded part of the city. As an added benefit, congestion...

Author: /time Magazine | Title: The Big (Green) Apple | 4/2/2009 | See Source »

...million. Combined with sharp budget cutbacks, that leaves the transit authority with a $1.2 billion deficit. Without a healthy subway system, New York will be hard-pressed to grow, green or otherwise. "We have to assume that [transit] will eventually be funded," says Agarwalla. "Otherwise we'd have to plan for citywide shrinkage...

Author: /time Magazine | Title: The Big (Green) Apple | 4/2/2009 | See Source »

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