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...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

Before Gore’s speech, University President Drew G. Faust had boldly announced a new plan to reduce the university’s greenhouse gas emissions by 30 percent by 2016. While the Office of Sustainability, the new Resource Efficiency Program, and the larger Harvard community enthusiastically declared their support to meet these sustainable goals, Harvard as a research university and educational institution has failed to establish a comprehensive initiative dedicated to tackling the climate crisis and developing renewable energy technology. If Harvard wants to emerge as a leading green research and policy hotspot, it must take bold steps...

Author: By Hemi H. Gandhi | Title: Is Green Really the New Crimson? | 2/3/2010 | See Source »

...Harvard College Democrats plan to step up their commitment to community service this semester with the creation of DemsCorps—a program that will partner with existing student groups such as the Environmental Action Committee and the Harvard Square Homeless Shelter, club officers announced at their first meeting of the semester yesterday...

Author: By Stephanie B. Garlock, CRIMSON STAFF WRITER | Title: Harvard Dems Create Service Group | 2/3/2010 | See Source »

...think our game plan is to go with a simple three period win,” McDonald said in an email. “Although, if it did have to come down to triple overtime with BC, I can promise you I would pour my heart and soul into getting that goal for Harvard this time...

Author: By Christina C. Mcclintock, CRIMSON STAFF WRITER | Title: Harvard Eyes Title Against the Eagles | 2/2/2010 | See Source »

...there will be any restrictions on him, but it is a yellow light for Dilma that makes it clear how dependent she is on Lula," political analyst João Augusto de Castro Neves said from the capital Brasilia. "Her team must be thinking, 'Uh-oh, we need a Plan B.' It is hard with Lula, it will be harder without him. She is banking on a transfer of votes." (See pictures of Pope Benedict XVI's visit to Brazil...

Author: /time Magazine | Title: Could Lula's Health Affect Brazil's Succession? | 2/2/2010 | See Source »

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