Word: planarity
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Dates: during 1935-1935
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...Planar-wheel suspension" for greater riding ease, compound hydraulic brakes and steel bodies "reinforced by steel" (to go the others one better) for safety, and "skyway silhouette" with "slim, silvery radiators, intriguing new hood louvers, and gull's wing fenders" for improved body lines-these are the contributions Studebaker has made this year to their models and to the advertising jargon...