Word: planet
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Dates: during 2000-2009
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...when Discovery Networks launched environmental cable channel Planet Green last month, it hired lots of celebs, from former St. Elsewhere star Ed Begley Jr. to Entourage's Adrian Grenier to Leonardo DiCaprio. Later this month, star chef Emeril Lagasse debuts an organic-cooking show. Battleground Earth will pair rocker Tommy Lee and rapper Ludacris on an eco-buddy road trip...
...timing is right, as movies from M. Night Shyamalan's The Happening to Pixar's Wall-E rap viewers' wasteful ways while selling huge tubs of popcorn. But Planet Green's ecotainment is also a study in what kind of Hollywood activism works and what's just noise pollution...
...Planet Green's most promoted--and most vapid--shows is Grenier's Alter Eco, in which the HBO star and several fashion-plate friends bring eco-consciousness to the deprived world of upscale Los Angelenos. They visit organic restaurants and sip biodynamic cabernet sauvignons. They build a home compost bin for a chef from Spago and work on a "green" mansion large enough to dry-dock an aircraft carrier. And they cap off each episode by sitting down to cocktails or dinner and telling one another how awesome they are. ("Why are you such a mensch?" Grenier asks...
Each of these shows believes that environmentalism will sell only if it's made glamorous. But Planet Green's better celeb shows take just the opposite approach. In Living with Ed, Begley offers tips from his home, no pimped-out eco-pad but a modest Studio City bungalow where he fusses with a solar oven and plugs in his electric car. Self-deprecating and charmingly nerdy, Begley is no dilettante, having immersed himself in low-impact living long before anyone was devoting cable channels to it. Yes, the show's concept is hokey--Begley's Green Acres bickering with...
...dance all night with my wife. I've been living extremely well on rice and beans for protein, tofu, tempeh, fruits, greens, grains and 40 g of fiber daily. Meat and dairy products cause more obesity, heart disease and other ill-health consequences. Eat vegetarian for yourself and the planet! Join me on the starting line of the next mountain-bike race! Frosty Wooldridge, WESTMINSTER, COLO...