Word: planetful
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Thanks to scandals on Wall Street, environmentalists who have been bashing "evil" corporations for years have suddenly found themselves with plenty of allies. But the planet needs profitable, innovative businesses even more than it needs environmentalists. "It is companies, not advocacy groups, that will create the technologies needed to save the environment," says Jonathan Wootliff, a former Greenpeace executive turned business consultant...
...better for the environment than a cheap, simple way for farmers to double or triple their output while using fewer pesticides on less land? According to Rockefeller University environmental scientist Jesse Ausubel, if the world's average farmer achieved the yield of the average American maize grower, the planet could feed 10 billion people on just half the crop land in use today. Of course it's possible that some genetically modified foods may carry health risks to humans (although none have so far been proved in foods that have been brought to market), and it's unclear whether agricultural...
...greatest danger to our future is apathy. We cannot expect those living in poverty and ignorance to worry about saving the world. For those of us able to read this magazine, it is different. We can do something to preserve our planet...
...feel deep shame when I look into the eyes of my grandchildren and think how much damage has been done to Planet Earth since I was their age. Each of us must work as hard as we can now to heal the hurts and save what is left...
...begin harnessing those billions in the service of a cleaner planet, Sandor plans by early next year to launch a trading forum called the Chicago Climate Exchange, in what would be the first U.S. marketplace for greenhouse-gas emissions. More than two dozen major U.S. companies, including Ford, DuPont and American Electric Power, plus five Mexican and Canadian firms, along with Chicago and Mexico City, have been involved in setting up the exchange and have expressed interest in participating, pending further negotiations. As a group, Sandor says, they represent emissions nearly equal to those of Germany...