Word: planetful
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...Representatives of St Martin's press say rising Lonely Planet sales could pose a real threat to the Let's Go empire...
...There are a couple of trends that are eroding sales: the Internet and more competition. Lonely Planet was not really a player until the last few years when they decided to attack the European market," says Esti M. Iturralde `00 of St. Martin's Press. Iturralde was a former Let's Go managing editor...
...Lonely Planet sales have grown steadily by 15 to 20 percent each year...
...area, however, Let's Go is playing catch-up. Lonely Planet recently partnered with Palm Pilot to allow tourists to forgo a clunky map and travel book for a square inch chip of information. Soon, Let's Go hopes to do the same...
...Lonely Planet threat is farther from the horizon in the student offices of Let's Go, where the staff is currently preparing to release their nearly 200 research-writers into the field...