Word: planned
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Dates: during 1970-1979
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...Friars went out fast. Their strategy involved going out and really pushing for the first mile, hopefully upsetting the less experienced Crimson, and the plan worked like a charm...
...recovery plan intended...
...Garagiola to whittle down its huge inventory of unsold cars for a month now, but the firm's most important marketing drive is just beginning. Late last week the nation's No. 3 automaker submitted to Treasury Secretary G. William Miller a 27-page recovery plan with 90 pages of exhibits that laid bare inside details on profitability and marketing strategy of a kind that no automaker had ever before revealed. Said one Chrysler official: "We are really taking our pants off on this...
...plan is intended to prove that Chrysler can be brought back to financial health and is thus eminently deserving of federal aid. The document outlines a five-year strategy. Although President Lee lacocca had said earlier that Chrysler's third-quarter deficit would be "at least double" the $207 million that it reported for the second quarter, bringing the cumulative red ink for the year to about $800 million, the report projected that the total 1979 loss would come to a truly scary $1.073 billion on revenues of $12.4 billion. The company expects to lose another $482 million next...
...full-line auto and truck producer. Among other options it says it rejected was to make only small cars; given its high fixed costs and the low prices it would have to charge, it would lose $43 for every such car produced in 1982. But the company does plan to reduce the number of basic car lines from five to three. Moreover, by 1985 all Chrysler cars will have front-wheel drive, a space-saving feature that only its fast-selling, American-built Omni and Horizon subcompacts have now. The company's basic goal is to expand...