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...demand will pick up again with the warmer weather, and it expects Magners' share of the total U.K. beer and cider market to more than double to 4% over the next three to four years. In anticipation, the company recently spent $271 million on doubling capacity at its cider plant in County Tipperary, Ireland...

Author: /time Magazine | Title: How Do You Like Them Apples? | 5/17/2007 | See Source »

...This is organic gardening, not rocket science.' RUSS GEORGE, chief executive of Planktos, a California "ecorestoration" company that plans to plant large fields of carbon dioxide-eating plankton at sea-the first this month near the Galápagos Islands and in the South Pacific-to mitigate global warming. Some scientists question the scheme's efficacy, and believe it may even increase greenhouse gases through the organisms' potential release of methane and nitrous oxide...

Author: /time Magazine | Title: Verbatim | 5/3/2007 | See Source »

Siemens One notwithstanding, managing the growing multicultural community is sometimes a diplomatic challenge. Last year, for example, a row broke out between American and Iranian engineers during a training seminar at a Berlin turbine plant. The Americans, a plant official explains, refused to work with the Iranians. To resolve the issue, the seminar leader removed the name Iran from a map of Siemens locations, replacing it with "Sandy County." "The Americans were adamant," says the official. "Even though we're all in one company, we can't escape global politics...

Author: /time Magazine | Title: Siemens Goes Mega | 5/3/2007 | See Source »

...come up with the next big things for the nose or taste bud, fragrance-and-flavor companies send their scientists on "scent treks." On a recent trip to Papua New Guinea, Roman Kaiser, director of smell research for Givaudan, collected more than 50 samples, including a rare hoya plant. "The scent reminds you of dark chocolate, with olfactory notes rarely found in flowers," Kaiser says. He has amassed more than 2,500 natural scents over the years and has reconstituted more than 450. To create authentic flavorings, Givaudan's researchers go on "taste treks" to gourmet restaurants and popular street...

Author: /time Magazine | Title: The Smell of Competition | 5/3/2007 | See Source »

...perfect scent isn't worth anything, though, until it leaves the laboratory. To capture and translate the smell of a plant for consumers, IFF relies on a kind of camera for smell. The bell-shaped glass tool captures a living plant's "headspace": the air surrounding it. Using chromatography and mass spectrometry, scientists analyze the captured molecules, and computer programs help map out the plants' primary components. Most have between 60 and 120, with as many as 100 minor notes. Developers re-create the smell using natural or synthetic oils. To do that, IFF draws on a rotating...

Author: /time Magazine | Title: The Smell of Competition | 5/3/2007 | See Source »

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