Word: planted
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Dates: during 1960-1969
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With American aid, India recently bought 22 million condoms from Japan, and expects to buy another 50 million from the U.S. It is also constructing a plant in Kerala that will produce 270 million contraceptives a year by 1970. To make sure that all Indians get the message, the government will launch a nationwide "use condoms" advertising campaign. Making a pitch for the lucrative contract is another capitalistic enterprise-the U.S.'s J. Walter Thompson Co. (see U.S. BUSINESS). Explained one family-planning official: "We want the condom to be as well advertised as Coca-Cola...
...three parts corporate executive-and in his 17 years as president of the University of Delaware, Dr. John A. Perkins, 52, has combined the duties well. Delaware had 4,000 students at all levels when he came; today it has 11,000. Perkins increased the university's physical plant from $15 million worth of buildings to $66 million, increased the library's book collection from 155,000 volumes to half a million, quintupled research funds, lured more faculty members with doctorates and found time to spur on a winning football team...
...multiversity. The mainstay of the 126-year-old firm is still its credit-reporting service, whose 80,000 subscribers can get a rating on any of 3,000,000 firms. Dun & Bradstreet also publishes magazines, including Dun's Review, turns out Moody investors' manuals, is involved in plant-location studies through its recent acquisition of the Fantus Co. The Reuben H. Donnelley Corp., another subsidiary, puts out such bibles as telephone books and the Official Airline Guide. The parent company also operates a mutual fund, Moody's Fund, Inc., will open up a second this week known...
UNIVERSITY OF WISCONSIN Robert J. Kleberg Jr., SC.D., president of Texas' King Ranch. Expert in domestic plant and animal genetics, earnest in the preservation of wildlife...
...across oceans for much less than it costs the other subsonic jets to do the job today. To make the idea work, however, Boeing had to market the 747, which it seems to have done successfully. With parts for the prototype arriving daily at Boeing's Renton, Wash., plant, and the plane's first flight due in about 27 months, the nation's largest aerospace company has so far sold 102 of the jumbo jets at a price of more than $20 million apiece...