Word: planting
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Dates: during 1950-1959
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...Hertz Rent-A-Car signed up for 3,000. Chicago Dealer Zollie Frank wanted 10,000, but Chevy turned him down to spread the supply. St. Louis Dealer Gene Jantzen has a unique ringside seat in the small-car derby; his showroom is right across from a Chevy assembly plant. Says he: "People toured that plant and peeked through the knotholes at the Corvair. Some even climbed atop their cars outside the plant to get a look. Then they came over to our place and ordered a Corvair." So far, Chevy has totted up 33,000 Corvair orders...
...wooden mockups. He tried everything: front engine with front-wheel drive, front engine with rear-wheel drive, rear engine with front-wheel drive, but he always returned to rear engines with rear-wheel drive. By the spring of 1956, when Cole's team produced a prototype power plant and suspension, he disguised it with a German Porsche body shell. One of Cole's friends recalls the scene that day at the Chevy Engineering Center. "Ed jumped in the car as if his pants were on fire. The speed limit at the test center is 25 m.p.h...
Setting out to be a lawyer, Cole went through Grand Rapids Junior College. But he switched to the General Motors Institute to earn while he learned-a month in a Cadillac plant, a month in class studying mechanical engineering. Cadillac thought him so bright that it hired him as a full-time engineer in 1933. Cole celebrated by marrying his home-town sweetheart, blonde, blue-eyed Esther Engman...
...president), developed a new short-stroke V-8 front engine with an increased compression. It proved so successful that it set the basic design for most of G.M.'s high-compression engines now in use. It was 221 Ibs. lighter (25%) than the Caddy's previous power plant, yet stepped up power by 7% to 160 h.p., and stretched fuel economy at first by 15%-and eventually to 19 miles per gallon. But Cole still hankered to perfect a rear engine for cars. In his spare time he designed a tank powered by an air-cooled, horizontally opposed...
...break came as shortages were putting heavy pressure on management. In Peoria, Caterpillar (tractors and earth-moving equipment) announced layoffs of 11,500 men at three Illinois plants and in San Leandro, Calif. In General Motors' parts plants, there were widespread layoffs. The corporation also said that it will have to begin closing many assembly plants, starting with Chevrolet the first of October, although it thought it could keep some Chevy plants running to Nov. 1. Chrysler said it will start shutting down in November. Even Ford, which makes 40% of its steel at the integrated Rouge plant, expects...