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...searched long and hard for the right location because the Saturn project is not just another auto plant. It represents the company's best and perhaps last chance to beat back the Japanese challenge. Though wholly owned by GM, the factory will be the centerpiece of an entirely new company called Saturn Corp., which will have its own executives and engineers and a separate network of dealers. GM's plan is to give its new offspring the freedom to use advanced technology and flexible labor practices to erase the $2,000-per-car cost advantage that the Japanese enjoy...

Author: /time Magazine | Title: GM Picks the Winner | 4/12/2005 | See Source »

...union's leadership recognized, however, that GM needed something like the proposed contract to compete against a host of Japanese invaders. In addition to Nissan's Tennessee factory, a Honda auto plant is already operating in Marysville, Ohio. Mazda intends to build a factory in Michigan by 1987, and last week Toyota announced that it too would set up a U.S. plant within three years...

Author: /time Magazine | Title: GM Picks the Winner | 4/12/2005 | See Source »

...that anyone Saturn hired who was a union member and a current or former GM employee would be guaranteed lifetime job security. U.A.W. President Owen Beiber praised the pact. Said he: "For the first time in history, our union will have a great deal of input upon how the plant is operated...

Author: /time Magazine | Title: GM Picks the Winner | 4/12/2005 | See Source »

...company officials were not as interested in deals and flattery as they were in a specific list of requirements that the site must meet. Among other things, the plant had to be near a railroad, water transportation and at least two interstate highways. Every day the factory would need 4 million gal. of fresh water, half a million pounds of steam and 80 megawatts of power...

Author: /time Magazine | Title: GM Picks the Winner | 4/12/2005 | See Source »

...system. Partly in response to GM's concerns, the state's legislature met in special session two weeks ago to pass a $306 million education-aid bill. Michigan's main attraction was a large pool of skilled workers already experienced in automaking. GM was hesitant, however, to put a plant with revolutionary work rules so close to the company's conventional factories. The Saturn workers and employees at older plants near by might resent being treated differently...

Author: /time Magazine | Title: GM Picks the Winner | 4/12/2005 | See Source »

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