Word: plantright
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...Nature Conservancy approached a San Francisco nonprofit environmental organization called Sustainable Conservation to spearhead an action plan to combat invasives in California, one of the hardest hit states in the nation. Bringing together environmentalists, ecologists, government agencies and professional horticulturists, along with representatives from industry, the group formulated PlantRight, an educational program designed to promote phasing out the use of destructive species and encourage planting of local varieties. Recognizing the value of a voluntary program - something that many other states failed to do - PlantRight doesn't call for outright statewide bans of any invasive species. Instead it makes recommendations based...
...starting educational campaigns at the industry level now and holding off on public appeals until 2008 PlantRight's aim is to prepare nurseries well ahead of the anticipated consumer demand for regional plants. Project manager Terry Kempton says her program is indeed viewed as "more of a support to the industry and not a threat," which bolsters participation...
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