Word: plasma
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Craving a big screen with class, but plasma's still too pricey? The 50-in. CineForm rear-projection TV uses new technology so it's bright, lightweight and almost as slim--at a lower cost. hitachi.us/tv($4,000)...
...REAR-PROJECTION LCD Three separate LCD chips?red, green and blue?are aimed at a mirror that projects them onto the screen, like regular TV tubes. PRO: Handles all the extra lines of HDTV. CON: Not as thin as flat-panel LCD or plasma TVs. Black areas of the screen look gray. HOT BRAND: Sony...
...often have brighter screens and niftier designs that add to the cost of making them, but the real reason the TVs are more expensive is low volume. With fewer TV sets sold, retailers often tack on higher margins. Prices will also be brought down by competition between LCD and plasma screens. At very large sizes, plasma screens?which use electrically charged pixels of gas to create a picture?are cheaper than LCDs, and at sizes over 50 in. (127 cm), your only choice is plasma. But LCD technology, which involves creating a picture by passing light through charged crystals...
...distant future, flat TVs will be hooked up to PCs, which will record movies on a hard-disc drive. And then there's the get-the-neighbors-talking factor. Ritch Wheeler, 33, a sales manager for DaimlerChrysler from Denton, Texas, recently bought a 42-in. (107-cm) plasma TV on the Internet from Gateway for $3,000 and has got an instant popularity boost. "Everybody who walks into the house comments on the TV," he boasts. "They look at it like the piece of wall-mounted art that it's supposed to be. It really does look cool." Wheeler eventually...
...PLASMA Ultraviolet rays bombard a screen covered in tiny specks of phosphor. PRO: The Rolls-Royce of flat panels, it's equally bright from every angle. CON: Heavy. Expect to spend up to $15,000 on a good model. Cheaper sets can't handle high-definition TV. HOT BRAND: Panasonic...